

A Different Level of Natural Apothecary
Premium-Quality, 100% Natural Boutique Skincare
Natural, plant-based skincare and botanical formulations. Our products combine herbal expertise, forest-medicine traditions, and high-quality botanical extracts. Following the seasons and natural flowering cycles, selected plants are hand-harvested in the Carmel Mountains, the Golan Heights, and other carefully chosen locations-then used to create distinctive, independently developed boutique formulations.

What Makes Us Different
Personal Care and Tailored Formulation Come First
We believe that the right care begins with listening and understanding your individual needs. Together, we’ll explore the options and recommend the solutions and products best suited to you. Our formulas are continuously refined and carefully concentrated to deliver optimal results. By combining herbal expertise, forest-medicine principles, and premium-quality ingredients, we create skincare products of an exceptional standard. These are not mass-produced, off-the-shelf products, but distinctive boutique formulations tailored especially for you..
Uncompromising Quality
We carefully select our ingredients and work with trusted, high-quality suppliers. Many of our botanical oils and ingredients are organic or cold-pressed to preserve their natural properties as much as possible. Our formulas are rich in carefully selected active ingredients, combined at precise concentrations to create natural, premium-quality products that deliver meaningful results.
100% Natural
Nature is where everything begins. Every product we develop is made with 100% naturally derived ingredients, carefully selected for their quality, purity, and unique properties. Cold-pressed botanical oils, plant extracts, hydrosols, and naturally derived active ingredients come together in carefully formulated, rich compositions — without synthetic ingredients that do not align with our philosophy. For us, natural is not a trend. It is the principle behind everything we create.
Tailored Solutions for Men’s Grooming
We collaborate with barbershops, men’s grooming professionals, and selected businesses to develop custom-made grooming collections tailored to their unique identity and clientele. From the product and formulation to fragrance, texture, and branding, each collection can be developed to reflect your business, your customers, and your vision. We also offer Private Label solutions, allowing you to provide premium grooming products under your own brand. Our expertise. Your brand.
Tailored Solutions for Clinics & Professional Skincare
We collaborate with beauty clinics, estheticians, and skincare professionals to develop premium natural skincare products tailored to their professional approach, treatments, and clientele. From active ingredients and texture to fragrance and the overall product experience, each formula can be thoughtfully developed for professional use in the clinic or as part of your clients’ at-home skincare routine. We also offer Private Label solutions, allowing you to create a distinctive skincare collection under your own brand. Our expertise. Your vision. Your brand.
Skincare That Evolves With You
We believe that truly understanding your skincare needs develops over time. With our returning clients, we gradually become more familiar with their preferences, skin characteristics, and evolving needs. This ongoing relationship allows us, whenever appropriate and possible, to refine our recommendations and offer certain personalized adjustments — taking into account seasonal changes, evolving skin needs, and the experience gained with our products. Because sometimes, it’s the small details we learn over time that make all the difference.
Our North Star
After years of learning about plants and their unique properties, moving into the world of natural, plant-based formulation felt like a natural next step.
Read more about usFeatured Products
View all products
100 ml
A concentrated extract made from carefully selected ashwagandha roots in a vegetable glycerin base. Ashwagandha is a prominent adaptogenic herb in the Ayurvedic tradition, valued for supporting the body during periods of stress and increased demand. This formula is designed to support resilience, calmness, vitality, and sleep quality, and may also complement well-being during menopause.

50 ml
A soft, gentle cream enriched with hyaluronic acid, essential oils, and quality nourishing oils. Helps maintain skin moisture and a radiant appearance.

50 ml
Do you suffer from iron deficiency / hair loss? It's worth exploring a powerful natural alternative.A concentrated hydroalcoholic extract made from nettle leaves, hand-harvested at the optimal seasonal stage on the slopes of the Carmel Mountains. In traditional herbal medicine, nettle is valued as a nourishing and strengthening herb that supports vitality, balance, and the body’s natural elimination processes. A convenient, concentrated alternative to herbal infusions.

50 ml
Specially formulated for irritated, delicate skin or those prone to acne. Helps restore and soothe the skin, and reduce puffiness.
What Our Customers Say
Dear Dotan, I’ve been using your products for the past two years, after many years of using top-of-the-line skincare products, and finally, I can truly see and feel the results! My face looks radiant, my skin feels renewed, I feel confident enough to go without makeup, and I no longer struggle with deep breakouts. It’s all thanks to your ability to understand exactly what is needed, to research, explore every detail, and formulate the most suitable and natural product. Thank you so much for the professionalism, care, and quality you bring to every product you create. I’m already looking forward to seeing what you develop next!
ענת
My purchase from Dotan was exactly right for me, thanks to his thoughtful recommendation based on my specific needs. To my delight, I felt the benefits of the Ashwagandha from the very first use. Highly recommended! Yael ❤️
יעל
Finally natural skincare that actually works. Highly recommend!
נועה
Customer
Amazing! “These are some of the highest-quality products I’ve ever tried. For almost two years now, I’ve been using only these products - creams, oils, lip balm… they’re simply excellent! And the fact that everything is completely natural makes them even more amazing. Highly recommended!” ❤️
תמר
Customer
You are incredibly talented!!! The ointment you sent for my son, who had been suffering from a leg injury during his military service, worked wonders. Within a relatively short time after applying it and gently warming the area, the pain caused by the inflammation in his leg was gone.
שולמית
The face creams are absolutely amazing! The hyaluronic acid cream absorbs beautifully into the skin, leaving it looking radiant, smooth, and firmer. You can really feel the active ingredients working, and the results are noticeable very quickly. It’s completely different from typical off-the-shelf products, which seem to disappear shortly after application without leaving the same lasting effect.
דנה
Regular Customer
The serum and face cream have made a noticeable difference to my skin. It looks and feels so much better, and I’m truly happy with the results!
מיכל
Regular Customer